Elevating product & service brands in crowded marketplaces.
Step-by-step guide on creating Unique Positioning for your business. Out now.
NEW BOOK!
SERVICES
Where you should to be positioned in the market is defined by your competitors position, offer and your target customer's pain-points and needs. Defining this with your business goals in mind is the essential first step.
MARKET ANALYSIS & POSITIONING STRATEGY
It's not about how long you've been in business, how you listen to customers, how professional you are, (that's what everyone says), it's about what makes people buy from you and stay with you. Defining this uniquely builds sales confidence.
USP CREATION FOR SALES
Broadening a brands ability to appeal to wider audience demographics enables you to successfully reach out to previously untapped opportunities. It also makes it possible to target shift to new sector verticals.
NEW AUDIENCE IDENTIFICATION
Complex group brand structures formed from merger & acquisition activity, divisional silos with visually confusing identities create weakness and undervalues a business in the market. Identifying what and how to change a brand structure is key.
BRAND IDENTITY CHANGE MANAGEMENT
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WHAT'S
We define what’s unique about your brand and what sets you apart from your competition.
Through customer and colleague interviews and research into your competitors, we develop your unique brand positioning to create standout in crowded marketplaces. It's not just how you look, it's how you are structured, what you say and how you say it. The opportunities are endless. Contact us to find out more.
WE'RE PERFECT FOR YOU IF...
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If you are in a highly competitive industry
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If you don't know what to say that's different to your competitors
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If you want to create new audiences and untapped markets
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If your audience share is shrinking
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If you want to add value to your business or group
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If you've recently acquired or merged businesses and require rationalisation.
MEET
Our lead consultants have between them vast experience in B2B, B2C, public and private sectors. Together with carefully selected business partners they deliver significant change.
Ray Wellington
Experienced brand strategist with over 30 years’ experience. Driven by results and commercial vision to deliver positive change in organisations.
Loz Streatfield
Insightful employee communications director. Enables SME and corporate clients to translate business change into high-impact communications.
WISE
TO UNIQUENESS
We use a whole host of strategies to discover your uniqueness and position you in the market for maximum benefit. Here's a few examples you can try at home...
Cross off
Grab some paper, list your competitors selling points on the left, list yours on the right.
Cross off the similarities on both sides.
What you have left is what you can impress customers with.
Does it impress you?
Be them
Act like a customers and walk through every step they take to buy from you and use your product. Where can you remove or change steps to make it a better experience and one your competitors can't match?
Think like a non-customer
Some people may not use your products or services because they don't see a benefit or relevance. Can you change the language of your offer to make it appealing to non-customers?
Buddy up
Determine what other services or products your customers need and use.
Explore how you can join forces with another company and introduce a combined offer that's unique to you both.
GET IN
TOUCH
To arrange an initial meeting to discuss your business goals, complete the form or give us a call.
